Free GTM Playbook
Joined by 1,200+ B2B revenue leaders
VP Revenue, SaaS scale-up
Written from work with revenue teams at $2M–$10M
3,180 founders & GTM leads
4.9 average rating
68 pages · 5 gaps
The symptom
You’re doing more, and getting less.
Most stalls get misdiagnosed as an effort problem: more outbound, more content, another hire. The real cause is a gap between what you say, who you say it to, and what you ask them to do.
01
Pipeline is busy, forecast isn’t
Plenty of first calls. Deals stall at “let me loop in the team.”
02
Every deal is a custom deal
Nothing repeats, so nothing compounds — and nobody but you can sell it.
03
Price is the only objection
A positioning gap almost always shows up as a discount request.
04
Growth runs through the founder
Revenue is capped by your calendar, not by your market.
What’s inside
Five gaps. Five diagnostics. Five fixes.
Who wrote it
The go-to-market partner for B2B and SaaS leaders.
Brandmasters designs, builds and operates full-stack revenue engines that compound quarter over quarter. This book is the diagnostic we run in week one, written down.
140+
GTM engagements
$310M
Pipeline influenced
11 yrs
Founder-led growth
Look inside
Worksheets, not wisdom.
The Gap Map, the ICP scorecard, the offer teardown and the 90-day sequencing plan — printable, and already filled in with a worked example.
Gap Map
ICP scorecard
Offer teardown
90-day plan
Sample Gap Map
Worked example · p.19
Positioning
72
ICP
46
Offer
61
Channel
34
Motion
28
Straight answer
It’s for you if…
You’re founder-led, doing $2M–$10M, and growth has flattened.
You have real customers and real referrals — but no repeatable motion.
You want a diagnosis you can act on, not a six-week strategy deck.
Be honest
It’s not for you if…
You’re pre-revenue and still searching for the problem.
You want growth hacks, not a system.
Nobody on the team can own the fix for the next 90 days.
Reader proof
Found the gap. Closed the gap.
“We found our gap on page 19. Rewrote the offer, and closed two deals at full price within a month.”
Priya Raman
Founder, B2B SaaS · $6M ARR
“The ICP scorecard killed a whole segment we’d been burning $40k a quarter on. Worth it for that alone.”
Daniel Osei
CRO, Industrial services
“Read it Sunday, ran the diagnostic Monday. First time my team agreed on who we’re actually for.”
Marta Iglesias
MD, Consulting · 40 people
