Cookie Policy

What cookies Brandmasters Media sets, why, how long they last, and how to change or withdraw your choice at any time.

Last updated September 21, 2026

The short version

Nothing beyond the strictly necessary runs until you say yes. Refusing is one click, in the same place and the same size as accepting. You can change your mind at any time from the link in the footer, and changing your mind is as easy as the original choice was.

Categories

• Strictly necessary

  Always on

  Keeps the site working: security, load balancing, and remembering this cookie choice.

  Set by us. Cannot be switched off, and never used to track you.

• Analytics

  Which pages get read, where people stop, whether a page is broken on a given device.

  Google Analytics 4, Microsoft Clarity.

• Marketing

  Measures whether an ad led to a booked call, and lets us stop showing ads to people who already booked.

  LinkedIn Insight Tag, Google Ads, HubSpot.

What each cookie does

• bm-consent

  Brandmasters (this site) · Strictly necessary · 12 months

  Stores your cookie choice and when you made it.

• bm-insider

  Brandmasters (this site) · Strictly necessary · 30 days

  Remembers that you subscribed to the Insider list.

• bm-utm

  Brandmasters (this site) · Strictly necessary · Until you close the tab

  Remembers the campaign link you arrived from, so a form you send on a later page is credited to it.

• bm-ty-name

  Brandmasters (this site) · Strictly necessary · Until you close the tab

  Carries your first name from a download form to its thank-you page, instead of putting it in the page address.

• _ga, _ga_*

  Google Analytics 4 · Analytics · Up to 24 months

  Tells returning visits apart so page and session counts are not double counted.

• _clck, _clsk

  Microsoft Clarity · Analytics · Up to 12 months

  Groups a session so a heatmap or replay makes sense.

• li_fat_id, UserMatchHistory

  LinkedIn Insight Tag · Marketing · Up to 30 days

  Attributes a booked call back to a LinkedIn campaign.

• _gcl_*

  Google Ads · Marketing · Up to 90 days

  Attributes a booked call back to an ad click.

• hubspotutk, __hs*

  HubSpot · Marketing · Up to 6 months

  Links a form submission to the visits that came before it.

Some marketing cookies are set only when a matching campaign is running.

The booking calendar on /book is provided by Cal.com, which sets its own cookies to show availability and confirm your booking (see Cal.com’s privacy policy).

Withdrawing consent

Use the cookie settings link in the footer of any page. You can also clear cookies in your browser, which removes the record of your choice and means we will ask again on your next visit. Refusing non-essential cookies does not limit anything on this site.

Questions

Write to hello@brandmastersmedia.com. See also the privacy policy.