FreeReport · PDF · Founder-led B2B firms at $2M–$10M
What actually works in B2B go-to-market right now, with the numbers.
Benchmarks on reply rates, channel mix, cost per meeting and attribution maturity for founder-led B2B firms, so you can tell whether your numbers are normal or a problem.
- Compare your reply rate, cost per meeting and channel mix against firms your size
- See which channels are producing meetings this year and which are producing activity
- Take a defensible benchmark into your next budget conversation
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What is inside
The short version of the argument
- 01
Channel performance
What email, LinkedIn and calls actually return at this company size.
- 02
Cost per meeting
Benchmarks by channel and by ACV band.
- 03
Attribution maturity
How many firms can name last quarter's revenue by source. The number is low.
- 04
Where budget moved
What founders cut, what they kept, and what it cost them.
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