Apollo.io review: is it worth it for a $2M–$10M B2B firm?
The verdict
The cheapest way to get a workable B2B list. Data quality is fine at the top of the market and gets rough in the mid-market tail.
- Price
- Free tier, then from $49/user/mo ($)
- Best for
- Building a first list without a data budget
- Not for
- Firms selling into niches Apollo has never mapped
We pay for this one. It is in the Brandmasters stack today.
Try Apollo.io ↗Affiliate link where a program exists. The verdict does not change either way.
Where Apollo.io sits in the engine
Apollo.io belongs to data & enrichment. Where the list comes from, and how you stop paying for emails that bounce. A tool covers one node. The reason a stack underperforms is almost never the tools, it is the strategy and the approval gate between them.
See the whole engine →What else to look at
- ZoomInfo
The deepest dataset and the hardest contract. Worth it above $50k ACV, rarely worth it below.