RB2B$
Brandmasters pickTells you which individual visited your site, not just which company. For a founder-led firm that is the difference between a guess and a name.
Free tier, then from $129/mo
The best go-to-market tools for B2B, reviewed.
Discover the best GTM tools for signals, data, outreach, CRM and ads, all in one place, with an honest review of each.
44 tools
- Warmly$$
Website de-anonymisation plus orchestration in one. Good coverage, but the auto-outreach features are where firms get themselves in trouble.
Free tier, then from $499/mo
- Common Room$$$
Best in class for community and social signal. Overkill below $10M unless you have a real community to listen to.
Free tier, then custom
Watches LinkedIn engagement on posts that are not yours, which is where most warm doors actually are.
From $70/mo
Brandmasters pick The cheapest way to get a workable B2B list. Data quality is fine at the top of the market and gets rough in the mid-market tail.
Free tier, then from $49/user/mo
- ZoomInfo$$$
The deepest dataset and the hardest contract. Worth it above $50k ACV, rarely worth it below.
From ~$15,000/yr
- Ocean.io$$
Lookalike account discovery that works when you can name ten good customers but not the pattern between them.
From $500/mo
Brandmasters pick Email finding with verification built in. Quietly one of the best value tools in the stack.
From $49/mo
GDPR-native enrichment that does not buy data, it derives it. The right answer for EU-heavy target lists.
From €24/mo
Tools are not a system.
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Strong waterfall enrichment at a fraction of the usual price. Pair it, do not rely on it alone.
From $39/mo
Brandmasters pick The model we use to write briefs and first-draft copy. Better than the alternatives at sounding like a person rather than a template.
Free tier, then from $20/mo
Brandmasters pick Fast account research with sources attached. The sources matter more than the summary.
Free tier, then $20/mo
Brandmasters pick Turns any site into clean structured text for your own pipelines. The unglamorous piece that makes real personalisation possible.
Free tier, then from $19/mo
- Exa$
Search built for machines rather than people. Excellent for finding accounts that match a description you cannot express as a filter.
Free tier, then usage-based
Brandmasters pick Unlimited mailbox rotation at a flat price, which is the whole reason it wins. The UI is not why you buy it.
From $39/mo
Brandmasters pick Domains, mailboxes and warm-up in one purchase. Removes the single most common reason a first campaign fails.
From $19/mo per set
- MailReef$$
Dedicated sending infrastructure with real IP control. A step up when shared pools stop performing.
From $99/mo
Warm-up and sending in one, with the best price-to-capability ratio in the category. The deliverability tooling is the real product.
From $37/mo
Brandmasters pick Still the best-delivering mailboxes if you buy secondary domains and warm them properly. Never send cold from your primary.
From $6/user/mo
- lemlist$$
The most human-feeling sequencer, with genuinely good multichannel. Costs more per seat than the alternatives and usually earns it.
From $69/user/mo
- Salesloft$$$
Built for SDR teams that already exist. If you have no reps, you are buying a management layer for nobody.
Custom, typically $100+/user/mo
- Outreach$$$
Enterprise-grade sequencing and forecasting. Real capability, real contract, real implementation time.
Custom, enterprise
Brandmasters pick The best scheduling and idea tooling for a founder posting seriously. The AI writing is a starting point, never the post.
From $39/mo
Formatting, previews and real post analytics. Cheap, focused, and it fixes the thing most founders get wrong, which is readability.
From $14.95/mo
The analytics layer LinkedIn will not give you. Worth it once you post often enough for the data to mean something.
From $25/mo
Brandmasters pick Still the most accurate B2B filter set in existence, because people update their own records. The export restrictions are the tax.
From $99/mo
Agency-grade LinkedIn sending with sane limits. We still prefer a human on the founder's account, and use tooling only where it does not touch the profile.
From $79/mo
- n8n$Brandmasters pick
The orchestration layer we run the whole engine on. Self-hostable, no per-task pricing, and it does not fall apart at step forty.
Free self-hosted, cloud from €20/mo
- Make$
The friendliest visual automation for non-developers. Operation-based pricing gets expensive exactly when the workflow starts mattering.
Free tier, then from $9/mo
The broadest integration catalogue and the worst value at volume. Perfect for the first three automations, wrong for the thirtieth.
Free tier, then from $19.99/mo
Brandmasters pick Where the account state lives before it is clean enough for the CRM. A staging database that non-technical people will actually open.
Free tier, then from $20/user/mo
Brandmasters pick The default for a reason. Free tier is genuinely usable, and the upgrade cliff arrives later than people expect.
Free tier, then from $20/mo
The first CRM in years that feels built this decade. Data model flexibility is the real selling point, not the interface.
Free tier, then from $29/user/mo
Simple, cheap, and honest about being a pipeline tracker rather than a platform. That is sometimes exactly right.
From $14/user/mo
- Salesforce$$$
Infinitely configurable, which is both the feature and the warning. Below $10M it usually buys complexity you have to hire for.
From $25/user/mo, realistically far more
- LinkedIn Ads$$$Brandmasters pick
The only place you can target the exact account list outbound is working. Expensive per click, and still the right channel for high ACV.
Practical minimum ~$3,000/mo
- Meta Ads$$
Underrated for B2B retargeting at a fraction of LinkedIn's cost. Poor for cold B2B targeting.
Flexible, from ~$500/mo
- Influ2$$$
Person-level ad targeting, so you can show ads to the eleven people who matter. Niche, expensive, and genuinely different.
Custom, typically $2,000+/mo
Brandmasters pick Open source, self-hostable, and the routing logic is better than the incumbent. The obvious default now.
Free tier, then from $15/user/mo
The one everybody already has. Fine, reliable, and the routing features arrive only on higher tiers.
Free tier, then from $10/user/mo
- FathomFreeBrandmasters pick
Free call recording and summaries that are actually accurate. The fastest way to build a library of real buyer language.
Free, paid from $19/user/mo
- Gong$$$
The best revenue intelligence there is, priced for companies with a revenue intelligence problem. Below $10M you probably have a pipeline problem instead.
Custom, typically $1,200+/user/yr
- Dreamdata$$$
B2B attribution that handles long cycles and buying committees. The setup is real work, and it is the work that makes the reporting defensible.
Free tier, then from $999/mo
- HockeyStack$$$
Attribution and analytics with less implementation pain than the category norm. Good middle option between spreadsheets and Dreamdata.
Custom, from ~$1,000/mo
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