Attio review: is it worth it for a $2M–$10M B2B firm?
The verdict
The first CRM in years that feels built this decade. Data model flexibility is the real selling point, not the interface.
- Price
- Free tier, then from $29/user/mo ($)
- Best for
- Teams who outgrew a spreadsheet but not into HubSpot
- Not for
- Firms needing a mature marketing suite attached
Try Attio ↗Affiliate link where a program exists. The verdict does not change either way.
Where Attio sits in the engine
Attio belongs to crm & revops. Where meetings land, and whether you can defend the number afterwards. A tool covers one node. The reason a stack underperforms is almost never the tools, it is the strategy and the approval gate between them.
See the whole engine →