LinkedIn Ads review: is it worth it for a $2M–$10M B2B firm?
The verdict
The only place you can target the exact account list outbound is working. Expensive per click, and still the right channel for high ACV.
- Price
- Practical minimum ~$3,000/mo ($$$)
- Best for
- Thought-leader ads against a matched account list
- Not for
- Sub-$15k ACV, where the maths rarely works
We pay for this one. It is in the Brandmasters stack today.
Try LinkedIn Ads ↗Affiliate link where a program exists. The verdict does not change either way.
Where LinkedIn Ads sits in the engine
LinkedIn Ads belongs to paid & abm. Paid that supports the target account list instead of running beside it. A tool covers one node. The reason a stack underperforms is almost never the tools, it is the strategy and the approval gate between them.
See the whole engine →