How do you run paid demand on the same list as outbound?

Paid that supports the target account list instead of running beside it. Here are the 3 we have run or ruled out, with a verdict on each.

3 tools in Paid & ABM

LinkedIn Ads$$$
Brandmasters pick
The only place you can target the exact account list outbound is working. Expensive per click, and still the right channel for high ACV.
Practical minimum ~$3,000/mo
Read the verdict Visit ↗
Meta Ads$$
Underrated for B2B retargeting at a fraction of LinkedIn's cost. Poor for cold B2B targeting.
Flexible, from ~$500/mo
Read the verdict Visit ↗
Influ2$$$
Person-level ad targeting, so you can show ads to the eleven people who matter. Niche, expensive, and genuinely different.
Custom, typically $2,000+/mo
Read the verdict Visit ↗

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