Meta Ads review: is it worth it for a $2M–$10M B2B firm?
The verdict
Underrated for B2B retargeting at a fraction of LinkedIn's cost. Poor for cold B2B targeting.
- Price
- Flexible, from ~$500/mo ($$)
- Best for
- Retargeting site visitors cheaply
- Not for
- Cold targeting by job title
Try Meta Ads ↗Affiliate link where a program exists. The verdict does not change either way.
Where Meta Ads sits in the engine
Meta Ads belongs to paid & abm. Paid that supports the target account list instead of running beside it. A tool covers one node. The reason a stack underperforms is almost never the tools, it is the strategy and the approval gate between them.
See the whole engine →